Belgium on World Expo, small in area, big in brains
The theme of World Expo 2010 is ‘Better City, Better Life’, which implies: green technology and sustainable development as a challenge for the future.
80 million visitors are expected at the World Expo 2010 in Shanghai. No less than 231 countries are participating in World Expo 2010, and 200 pavilions are competing with one another for the attention of the many visitors. The Belgian Pavilion at the World Expo 2010 is host for Europe. While sober on the outside, one surprise after another awaits you on the inside. Belgium is represented at the World Expo by local classics ranging from chocolate, chips and beer to… diamonds. Belgium, however, is more than this in the memory of the Chinese: the first railway line, art, culture… The World Expo is an opportunity to promote Belgium even more. The World Expo is a showcase for Belgium. And this showcase also includes GingerLove by vegetarian restaurant Lombardia in Antwerp. When your product is the subject of massive attention at a World Expo, you are entitled – despite Alain Indria’s penchant for modesty – to speak of a resounding success. GingerLove truly stands out at the World Expo due to its originality and innovation. GingerLove is proof that not only large companies can share the spotlight in a World Expo. A small local dietary shop, run by self-employed entrepreneur Alain Indria and his family, was able to apply its inexhaustible creativity to the making of a product, a product moreover they marketed themselves, and were able to bring to the World Expo in Shanghai. The fact that Belgium, one of the smallest participating countries, sends a small independent company like Lombardia to the World Expo in Shanghai gives evidence of a healthy economic vision. While at the World Expo 2010, Alain Indria has six months to get to know China. And when you think of China, you automatically think of an enormous market for products and of… tea. GingerLove, the sparkling, sensually stimulating ginger tea by Lombardia could become a hit, thanks to World Expo 2010.
Tags: World expo
